百雀羚

 国礼

       至今已有八十多年历史的“百雀羚”已是家喻户晓的国民化妆品品牌。2013年,国母彭丽媛参访坦桑尼亚期间,曾将其作为国礼相赠,更使“百雀羚”受到海内外关注。在此之后,百雀羚品牌持续发力,传承经典的同时加速创新,开启了国际化、时尚化、年轻化的品牌重塑之路。

       由三颜创意团队为“百雀羚”的“国礼”专门设计的柜台已在线下投入使用。柜体主要采用“百雀羚”惯用的绿色,并在细节之处运用金色金属材质来体现“国礼”的尊贵,配以品牌的图腾,使柜体更具中国风。产品展示区可同时陈列国礼盒中的五款产品并展示国礼盒外观,注重打造柜体华丽外观的同时更兼顾了其功能性的发挥。


Pechoin is a well-known national cosmetics brand with a history of more than 80 years. In 2013,Peng Liyuan,China’s First Lady,gave Pechoin as a official gift during her visit to Tanzania, which attracted more attention both at home and abroad. After that, Pcchoin continued to develop, and inherited the classics while accelerating innovation, gradually opening up the road of international, fashionable and younger brand remodeling.

The counter specially designed by Sanyan Creative for the official gift of Pechoin has been put into use in real. The counter  is mainly green, which is commonly used by Pechoin, and the golden metal material is used in details to embody the cachet of the official gift, matching with the logo of Pechoin, so as to make the counter more Chinese style. The product exhibition area can display five kinds of products in the official gift box and show the appearance of the official gift box at the same time. It pays attention to creating the gorgeous appearance of the counter while giving full consideration to its function.

Designed in 2017